Is Coaching and Counseling the Same?

No, they are not.  Some folks may, however, confuse coaching with counseling and this is not unusual. Both coaching and counseling focus on helping people deal with difficult challenges or issues. Both may also focus on helping an individual to change her behavior.  How are they different?

Counseling typically involves people who are experiencing some dysfunctional behavior or internal turmoil. Counseling is often focused on healing past wounds and looking for the cause or origin of the dysfunctional behavior. Going back to the past is intended to help the client get unstuck, to gain understanding on how the behavior may be causing problems in the present and the dynamics involved, and then to be able to move forward in making the change the client wants.

Coaching is for everyone. In the corporate world, coaching is often an investment made to help high potentials progress towards their full potential and prepare them for bigger challenges. In families and communities, it is for anyone who would like to have a “thinking partner” in pursuing her work, life, or other goals. Coaching has a future focus and aims to create a desired state, that is, the goals that the client wants to achieve. It focuses on helping the client clarify her goals, assess the present, and identify what steps or actions she will take to achieve her goals. It is more focused on the future.

The lines between coaching and counseling may not always be clear, especially for a client. What’s important is that the coach can ascertain whether his client needs coaching or counseling. And, unless the coach is also a trained counselor, the coach will refer his client to counseling.

What is Professional Coaching and How Is It Different From Other Service Professions?

One of the things that a coach must do at the beginning of a coaching relationship is to help her coaching client better understand what professional coaching is and how it is different from other service professions.  Often, coaching clients mistakenly think that coaching is the same as giving advice or consulting or counseling. However, these are different in important ways. Key points are quoted from Coaching FAQs in the International Coach Federation website.

What is professional coaching?

“ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential… Coaches honor the client as the expert in his or her life and work and believe every client is creative, resourceful and whole. Standing on this foundation, the coach’s responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.”

How is coaching distinct from other service professions?

Professional coaching focuses on setting goals, creating outcomes and managing personal change. Sometimes it’s helpful to understand coaching by distinguishing it from other personal or organizational support professions.

Therapy: Therapy deals with healing pain, dysfunction and conflict within an individual or in relationships. The focus is often on resolving difficulties arising from the past that hamper an individual’s emotional functioning in the present, improving overall psychological functioning, and dealing with the present in more emotionally healthy ways. Coaching, on the other hand, supports personal and professional growth based on self-initiated change in pursuit of specific actionable outcomes. These outcomes are linked to personal or professional success. Coaching is future focused. While positive feelings/emotions may be a natural outcome of coaching, the primary focus is on creating actionable strategies for achieving specific goals in one’s work or personal life. The emphases in a coaching relationship are on action, accountability, and follow through.

Consulting: Individuals or organizations retain consultants for their expertise. While consulting approaches vary widely, the assumption is the consultant will diagnose problems and prescribe and, sometimes, implement solutions. With coaching, the assumption is that individuals or teams are capable of generating their own solutions, with the coach supplying supportive, discovery-based approaches and frameworks.

Mentoring: A mentor is an expert who provides wisdom and guidance based on his or her own experience. Mentoring may include advising, counseling and coaching. The coaching process does not include advising or counseling, and focuses instead on individuals or groups setting and reaching their own objectives.

Training: Training programs are based on objectives set out by the trainer or instructor. Though objectives are clarified in the coaching process, they are set by the individual or team being coached, with guidance provided by the coach. Training also assumes a linear learning path that coincides with an established curriculum. Coaching is less linear without a set curriculum.

Athletic Development: Though sports metaphors are often used, professional coaching is different from sports coaching. The athletic coach is often seen as an expert who guides and directs the behavior of individuals or teams based on his or her greater experience and knowledge. Professional coaches possess these qualities, but their experience and knowledge of the individual or team determines the direction. Additionally, professional coaching, unlike athletic development, does not focus on behaviors that are being executed poorly or incorrectly. Instead, the focus is on identifying opportunity for development based on individual strengths and capabilities.”

Source:  Retrieved from Coaching FAQs at http://coachfederation.org/need/landing.cfm?ItemNumber=978&navItemNumber=567

Visit the International Coach Federation website to learn more about professional coaching at http://coachfederation.org/